HP Path — SARA HASHIM

HP | Path

Paving the way towards digital equity.

HP PATH (Partnership and Technology For Humanity) was a program launched by HP to pave the way toward digital equity for underserved communities around the world – focusing on education, healthcare and economic opportunities. The Covid-19 pandemic didn’t create the digital divide, it only exposed how deep it is. One-third of the world’s school-age children, or 463 million students, could not access remote learning. Beyond education, the digital divide can stand in the way of accessing modern healthcare and competitive job opportunities as digital transformation continues to accelerate. There’s also a cost to digital equity: the U.S. alone loses more than $130 million a day in economic activity when people aren’t online.

HP needed a way to communicate this program in a way that was intentional, purposeful and clearly articulated their commitment to digital equity.

The Challenge

The first step was launching the program in partnership with SXSW as the HP Path Summit where a group of influential experts and community leaders shared what it’s going to take to reach digital equity in the next decade. We created a style guide, landing page, speaker backdrops, name tag and other social and digital executions.

After the summit was over, we started work on building out a design language for digital spaces based on an HP created Path logo. The extensive design system optimized for social used sections of the logo as inspiration for the design language. The conversation around digital equity needed to feel relevant, inspiring and vibrant in order to be engaging. We built content series for each focus area and created visual systems that clearly set them apart. The result was a visual system that felt fresh, distinctive and set a tone for this important conversation.

The Solution

The expansion of the design language for PATH allowed for the program to show up in an intentional, relevant and focused way in digital spaces to audiences in a manner that brought a new attention to the issue. As HP committed to accelerate digital equity for 150 million people by 2030, this new strategic and visual way forward continues to pave the way for digital equity for all.